HEARING
Direct-to-Consumer Advertising: Marketing, Education, or Deception?
Subcommittee on Oversight and Investigations
Thursday, May 8, 2008, 10:00 a.m.
2123 Rayburn House Office Building
Hearing Webcast
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Connect to the Archived Video Webcast of this Hearing or Download
The following advertisements were presented in Chairman Stupak's opening statement:
 Download Pfizer, Inc.'s Lipitor advertisement
Download Merck/Schering-Plough's Vytorin advertisement
Download Ortho Biotech, Inc.'s (OBI) Procrit advertisement
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Witness List & Prepared Testimony
Please click on the name of the witness to link to their prepared testimony. The testimony is available in Adobe pdf file format.
| Panel I |
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Ruth S. Day, Ph.D.
Director, Medical Cognition Laboratory
Duke University
Box 90086
Durham, NC 27708–0086
Powerpoint presentation slides
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Panel II
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Nancy H. Nielsen, M.D., Ph.D.
President-Elect
American Medical Association
25 Massachusetts Ave., NW, #600
Washington, DC 20001
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Mollyann Brodie, Ph.D.
Vice President
Director Public Opinion and Media Research
Kaiser Family Foundation
2400 Sand Hill Road
Menlo Park, CA 94025 |
Marcia G. Crosse, Ph.D.
Director, Health Care
U.S. Government Accountability Office
441 G Street, NW, Room 5K21
Washington, DC 20548
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Panel III
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Mr. James Sage
Senior Director/Team Leader, Lipitor
Pfizer Inc.
235 East 42nd Street
New York, NY 10017
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Mr. Deepak Khanna
Senior Vice President and General Manager
Merck/Schering-Plough Pharmaceuticals
351 N. Sumneytown Pike, UG4B–75
North Wales, PA 19454 |
Ms. Kim J. Taylor
President
Ortho Biotech, Inc.
Wholly Owned Subsidiary of
Johnson & Johnson
430 Route 22 East
Bridgewater, NJ 08807
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Hearing Transcript
Not available at this time. The printed hearing should be available within 90-120 days of the conclusion of the hearing. When available, the text of the printed hearing may be viewed at the U.S. Government Printing Office Web site. |
