CDC Releases Rx Awareness Campaign


WASHINGTON, DC – The Centers for Disease Control and Prevention (CDC) launched a new campaign earlier this week to combat the #OpioidCrisis. The new campaign, Rx Awareness, hosts testimonials from patients recovering from opioid addiction or family and friends who lost a loved one.

The dedicated web portal also features resources for treatment, identifies ways to prevent overdoses, and shares the latest data on the epidemic. The campaign commences in targeted ads, posts, and interviews in Ohio, Kentucky, Massachusetts, and New Mexico.

Earlier this month, the Department of Health and Human Services (HHS) released $144.1 million in grants, dedicated to help prevent and treat those suffering from opioid addiction. The grants were largely the result of the Comprehensive Addiction and Recovery Act (CARA), which included 11 committee bills. The CDC also awarded $28.6 million at the beginning of the month to support state-level responses to the epidemic.

Two weeks ago, Chairman Walden announced in a Morning Consult column that the committee will hold a rare full committee hearing on the opioid epidemic, renewing the committee’s pledge to combat the crisis.

Click HERE to look back at our current and previous efforts to combat the opioid crisis.